Paris Mountain Resort & Spa
Business Plan
Executive Summary
Paris Mountain Resort & Spa is a destination hospitality, wellness, and experiential venue located on Paris Mountain, just minutes from Downtown Greenville, Travelers Rest, and Paris Mountain State Park. The resort integrates luxury lodging, a full-service spa, event venues, sustainable food production, and recreational and educational experiences into a single, nature-immersive campus. Designed to host weddings, retreats, music events, and educational programming, the property is positioned as a year-round destination that blends wellness, sustainability, and outdoor recreation. With distinctive accommodations, strong local partnerships, and multiple diversified revenue streams, Paris Mountain Resort & Spa is built for long-term growth, community integration, and regional draw.
Company Overview & Vision
Paris Mountain Resort & Spa is envisioned as a modern mountain retreat rooted in nature, education, and connection. The resort will offer guests a place to unplug, recharge, learn, and celebrate—whether for a single day or an extended stay. The long-term vision is to establish Paris Mountain as a recognizable lifestyle brand encompassing hospitality, wellness, craft beverages, education, and sustainable living.
Location & Property Highlights
Unbelievable Paris Mountain location with panoramic views
Approximately 10 minutes to Downtown Greenville, Downtown Travelers Rest, and Paris Mountain
State Park
Historic 100-year-old stone house quarried on-site, serving as a central visual and event anchor
Natural wooded setting providing privacy, serenity, and immersive outdoor experiences
Market Opportunity
The Greenville area is experiencing strong growth in tourism, outdoor recreation, weddings, and wellness travel. Paris Mountain Resort & Spa meets rising demand for:
- Destination-style weddings and private events
- Experiential travel and wellness retreats
- Unique lodging (treehouses, hobbit homes)
- Sustainable, farm-to-table food experiences
- Educational and skill-based workshops
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The property’s proximity to urban centers while maintaining a secluded mountain feel creates a strong competitive advantage.
Products & Services
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Event Venue
The resort will host a wide range of curated events, including:
- Weddings
- Private and corporate events
- Charity and community events
- Music events (large-stage performances and intimate acoustic shows)
- Yoga, wellness, and detox retreats
- Speaker series and workshops
- Courses and multi-day educational
programs
- Bachelor and bachelorette experiences
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Strategic venue partnerships will generate consistent bookings and referrals, including collaborations with established local brands and caterers such as The Peddler, Stax Original, Chicora Alley, Community Tap, Henry’s Smokehouse, and Larkin’s.
Lodging
Unique, high-demand accommodations designed for immersive stays:
- Custom-built treehouses
- Hobbitstyle homes
- Cabins
- Each unit featuring private wood-fired saunas, hot tubs, cold plunges, and private fire pits
The lodging experience will emphasize privacy, nature immersion, and high-end comfort.
Spa & Wellness
Inspired by proven destination spas, the wellness offerings will include:
- A large co-ed sauna overlooking the woods
- His-and-hers changing rooms with lockers and showers
- Outdoor firepit and seating areas
-Large hot tub and cold plunge, with optional private tubs
- Treehouse massage and treatment rooms connected by a swinging bridge
- Juice bar focused on post-wellness nourishment
Food Production & Agriculture
An on-site permaculture and regenerative farm will support both revenue and experience:
- Microgreens, sprouts, mushrooms, fruits, berries, vegetables, and herbs
- Grapes and muscadines (winery integration)
-Bread making and value-added products
- Pick-your-own experiences
- Sale of starters, seeds, clones, and CSA shares
- Food supply for events, spa offerings, and resort dining
- Farmers market participation
Educational Programming
The property will function as a learning campus offering:
- Farm tours and demonstrations
- Farming and permaculture classes
- Survival and self-sufficiency skills
- Bread making and fermentation
- Foraging and mushroom education
- Wine, beer, and spirit production classes
- Bike maintenance workshops
- Farm school-style multi-day programs
Craft Beverage Concepts (Phased Development)
Paris Mountain Winery
White-labeled wines under the Paris Mountain Winery brand
Vineyard plantings for aesthetic and experiential value
Wine tastings, pairing dinners, and classes
Music, firepit seating, and scenic social spaces
Bicycle- and golf-cart-friendly access
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Paris Mountain Brewery
Collaboration with local hop farms
Guest taps and rotating vendors
Brewing classes and tasting events
Paris Mountain Distillery
Small-batch spirits produced on site
Educational classes and demonstrations
Paris Mountain Spring Water
Bottled spring water sold on-site and to local restaurants
Water filtration education and product sales
Recreation
On-property and nearby recreational opportunities include:
- Disc golf course
- Walking and nature trails
- Mountain biking
- Road Cycling with direct access to surrounding routes
- Proximity to Paris Mountain State Park
- Designated gun range area (subject to regulation and permitting)
Revenue Streams
Lodging rentals
Event venue rentals and packages
Spa services and wellness retreats
Food and beverage sales
Educational courses and workshops
Craft beverage sales (wine, beer, spirits)
Bottled water and filtration products
Farm product sales and CSAs
Merchandise and branded goods
Marketing & Sales Strategy
Strong digital presence through ParisMountainResortandSpa.com and related brand domains
Social media and visual storytelling focused on the property’s uniqueness
Strategic partnerships with local venues, chefs, and experience providers
Hosting open houses for partners, investors, and community leaders
Leveraging weddings, retreats, and influencers for organic exposure
Operations Plan
Operations will be phased to allow for controlled growth, beginning with lodging, events, spa, and food production, followed by beverage concepts and expanded educational programming. Local staffing, partnerships, and sustainable practices will be prioritized.
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Sustainability & Community Impact
Regenerative agriculture and permaculture principles
Local sourcing and partnerships
Educational outreach and community classes
Preservation of natural landscape
Creation of jobs and tourism revenue for the region
Development & Funding Strategy
Initial development will focus on core hospitality and event infrastructure, with phased expansion into winery, brewery, distillery, and bottled water operations. Funding will include private investment, strategic partners, and potential brand collaborators. Planned open-house events will gather stakeholder input and build early momentum.
Conclusion
Paris Mountain Resort & Spa is designed to be more than a resort—it is a destination ecosystem. By combining luxury lodging, wellness, education, sustainability, and entertainment in a prime mountain location, the project is positioned for strong demand, diversified revenue, and long-term brand growth in one of the Southeast’s most desirable regions.
Investor-Focused Business Plan Summary
Investment Thesis
Paris Mountain Resort & Spa is a scalable, multi-revenue destination asset positioned at the intersection of wellness tourism, experiential hospitality, and sustainable living. The project leverages a rare Paris Mountain location minutes from Greenville’s urban core, creating a defensible competitive moat through land, brand, and experience density. Diversified income streams reduce reliance on any single vertical while enabling premium pricing and strong margins.
Growth Strategy
The business is designed for phased expansion. Phase One establishes core cash-flow drivers—lodging, events, spa, and food production. Phase Two introduces higher-margin brand extensions including winery, brewery, distillery, and bottled spring water. Phase Three scales education, branded products, and regional recognition. Each phase increases enterprise value while limiting upfront capital risk.
Revenue Drivers
Primary revenue will be generated through premium lodging, weddings and private events, spa services, retreats, and food and beverage experiences. Secondary revenue includes educational programs, craft beverage sales, bottled water, farm products, and branded merchandise. The combination of destination
stays and day-visitor traffic supports both high utilization and year-round demand.
Competitive Advantage
Unmatched location on Paris Mountain
Unique accommodations not easily replicated
Integrated wellness, food, education, and recreation ecosystem
Strong local partnerships driving organic demand
High visual and experiential appeal for social media and destination marketing
Exit Opportunities
Potential exits include acquisition by boutique hospitality groups, wellness-focused investment platforms,
or conversion into a branded multi-property concept. Long-term value may also be realized through
refinancing stabilized assets while retaining ownership.
Bank / SBA Loan-Oriented Business Plan Summary
Purpose & Stability
Paris Mountain Resort & Spa is a real-asset-backed hospitality business designed for stable, diversified cash
flow. The project emphasizes tangible infrastructure, conservative phasing, and multiple dependable
revenue streams suitable for traditional lending and SBA-backed financing.
Collateral & Risk Mitigation
The business is anchored by valuable mountain property, permanent lodging structures, and event
infrastructure. Phased development limits capital exposure, while diversified income sources—lodging,
events, spa services, food production, and education—reduce operational risk. Local partnerships and
proximity to Greenville support consistent demand.
Cash Flow Reliability
Core revenue sources such as overnight lodging, weddings, private events, and spa services provide
predictable, recurring income. Seasonal variability is offset by year-round retreats, educational
programming, and regional day visitors.
Management & Operations
Operations will prioritize experienced local contractors, hospitality professionals, and established vendors.
Staffing scales with demand, and many offerings (events, classes, tastings) are variable-cost driven,
protecting margins during slower periods.
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Loan Use & Repayment Confidence
Loan proceeds will be directed toward site development, lodging construction, spa infrastructure, and
essential amenities. Conservative projections and phased expansion support debt service coverage through
early stabilization, with additional revenue layers introduced only after core operations are established.
Community & Economic Impact
The project supports local employment, regional tourism, agricultural education, and small business
partnerships, aligning well with SBA and community-focused lending objectives.